More Camelia ads:
1920s (Germany),
1930s
(Germany), 1940/42
(Germany, with underpants made from sugar
sacks, 1945/46), 1952
(Australia), 1970s
(France), 1990
(Germany) - Underpants
directory
Booklets
menstrual hygiene companies made for girls,
women and teachers - patent
medicine - a list
of books and articles about menstruation - videos
See a Kotex ad
advertising a Marjorie May booklet.
See many more similar booklets.
See ads for
menarche-education booklets: Marjorie May's Twelfth
Birthday (Kotex, 1932), Tampax tampons (1970,
with Susan Dey), Personal
Products (1955, with Carol Lynley),
and German o.b.
tampons (lower ad, 1981)
And read Lynn Peril's series about
these and similar booklets!
Read the full text of the 1935 Canadian edition
of Marjorie May's Twelfth Birthday, probably
identical to the American edition.
More ads for teens (see also introductory page
for teenage advertising): Are you in the know? (Kotex napkins and Quest
napkin powder, 1948, U.S.A.), Are you in the know? (Kotex napkins and belts,
1949, U.S.A.)Are
you in the know?
(Kotex napkins, 1953, U.S.A.), Are you in the know? (Kotex napkins and belts,
1964, U.S.A.), Freedom (1990, Germany), Kotex (1992, U.S.A.), Pursettes (1974, U.S.A.), Pursettes (1974, U.S.A.), Saba (1975, Denmark)
See early tampons
and a list of tampon
on this site - at least the ones I've
cataloged.
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The Museum of Menstruation and
Women's Health
Camelia
ad, France, probably the late
1940s or 1950s, publication
unknown
Can you figure out when this ad
appeared?
Two things tell me it's the late
1940s or the 1950s.
Look at the women's clothing.
To this non-historian of clothing
the skirts look like pencil
skirts, the tight fitting look
that Dior introduced in the late
1940s. Wikipedia
says that they quickly became
popular with high heels, especially
for the office, which fits the
ladies in the ad, below.
Second, read the translated text
to the right of the ad. Even decades
after the disposable Camelia
appeared in Europe some
women still wore washable
cloth menstrual pads
(just as in the U.S.A.; a black
Chicago Tribune photographer
visiting this museum told me he
often saw washed menstrual rags
hanging on clotheslines in the 1950s
in his part of Chicago). Camelia is
trying to get them to switch. I
haven't seen such an effort in
French ads after the 1950s. Wearing
a washable pad to work had to
involve complicated logistics.
1921, U.S.A., Kotex ads: See
two
women in an office; and two
women clashing over washing
menstrual pads.
Determining the type and age of the
typewriter would help - but I can't.
I thank the donor!
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Below:
The black-and-white ad is badly
oxidized.
It measures 11 1/4" high (28.6
cm).
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My
translation, below.
I've reddened
some clues hinting at the ad's
age.
|
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you don't know ...?
But what do you do certain days of
the month when your work keeps you
outside the house all day? Annoying
complications ... not to mention wearisome washing!
Come on, drop these outdated ways
...
Every month prefer
CAMELIA!
Simpler: CAMELIA is not a
cloth pad you have to hide and
wash every month. You toss
it: its soluble cotton wadding
completely dissolves in water
without stopping up toilets.
Healthier: CAMELIA is a
natural way of external protection.
Absolutely pure, CAMELIA eliminates
the risk of microbial invasion. Its
rounded form, curved ends and its
softness prevent irritating rubbing
of the skin.
Secure: CAMELIA is very
absorbent: safety thickness coupled
with an impermeable layer eliminates
disagreeable surprises ... no risk
of soiling underwear.
CAMELIA is invisible under the
lightest dresses.
CAMELIA is so different!
[Camelia logo]
Convenient hygiene for the critical
days.
[coupon] I would kindly like to
receive your two trial CAMELIA
pads in a discreet package. [etc.]
Cut out and send the coupon to
HELMER Brothers [!]
Post office box 142, COLMAR (Upper
Rhine)
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See one of
the nicest ads
ever
for a menstrual product (just my
opinion), Camelia pads.
More Camelia ads:
1920s
(Germany), 1930s
(Germany), 1940/42
(Germany, with underpants made
from sugar sacks, 1945/46), 1952
(Australia), 1970s
(France), 1990
(Germany) - Underpants
directory
© 2006 Harry Finley. It is
illegal to reproduce or distribute
any of the work on this Web site
in any manner or
medium without written permission
of the author. Please report
suspected violations to hfinley@mum.org
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