See the Fibs box and an ad for Fibs - 1935-59 ads for
Fibs.
See more Kotex items:
First ad
for the pad (1921; scroll to bottom of page)
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Fibs menstrual tampon, Kotex, U.S.A.
Counter display,
1930s-1940s?
Look how store advertising over
50 years ago seems so modern!
Tampons then were also modern -
just born, actually. Tampax,
Wix, Tux and many
others appeared including perhaps
the first Kotex tampons, Moderne Woman
and its companions.
So in selling the first
successful Kotex tampon, Fibs,
writing "Invisible Modern Sanitary
Protection" made more sense than
"TAMPON TYPE" (rather than napkin
type). "Tampon" wouldn't ring a
bell for many women. But they
would pay attention to INVISIBLE.
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Below:
This angled view shows one
real
box (detailed here)
in the cardboard display bottom
and built-in pictures
of two boxes above it. See
the picture below for
details.
All images
copyright 2008 Harry
Finley
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Below:
Red
arrows show how a
customer would
take a box
from the display.
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Below:
Front
of the display stand. It
measures 5 1/4 x 8 3/4 x 1
1/4" (13.5 x 22.3 x 3 cm).
There are no real boxes in
the display as pictured,
just the two
back-wall images
although three actual
boxes shipped with the
display in its container (next
page).
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Below:
Back
of the display. The easel
that props up the stand on
a counter remains unopened.
Unfortunately the slip
went missing
before it arrived.
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NEXT: The box
this display came in - Another tampon counter
display from the 1930s: B-ettes. Instructions in each
box of Fibs tampons
- See the box and an
ad for Fibs. 1935-59 ads for
Fibs. See the roughly contemporary Cashay and Dale tampons, and
very early Tampax
and fax.
copyright 2008 Harry Finley
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