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People often find menstrual
topics funny, probably because
they are difficult to talk
about. Little advertising about
menstruation is humorous,
however, especially in the
U.S.A.
The British and French ads
here show a playfulness, but
based on the desire to conceal
what the products really are.
Interestingly enough,
Kimberly-Clark produces these
products, the American company
which makes Kotex in its native
land. The company apparently
felt that the less prudish
British and French could accept
the bright colors and humor more
than Americans could.
This is also the same brand
that shows nude women in German
advertising. Kimberly-Clark
wouldn't dare do that in
America, especially for girls!
Note that embarrassment is
discussed.
This ad, the first of three
ads from the same advertising
campaign, is from the September
1990 issue of the British
magazine Company.
See a Libresse ad on a phone
booth in London.
These
are large files - I wanted the
writing to be readable - and
download slowly!
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