Compare the American "Modess, because . . ." ads, a French Modess ad, a French ad featuring just a man!, and ads for teens.
See the box for the French version of this tampon
See Kotex items: First ad (1921) - ad 1928 (Sears and Roebuck catalog) - Lee Miller ads (first real person in amenstrual hygiene ad, 1928) - Marjorie May's Twelfth Birthday (booklet for girls, 1928, Australian edition; there are many links here to Kotex items) - Preparing for Womanhood (1920s, booklet for girls; Australian edition) - 1920s booklet in Spanish showing disposal method - box from about 1969 - "Are you in the know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) - See more ads on the Ads for Teenagers main page
CONTRIBUTE to Humor, Words and expressions about menstruation and Would you stop menstruating if you could?
Some MUM site links: homepage | MUM address & What does MUM mean? | e-mail the museum | privacy on this site | who runs this museum?? |
Amazing women! | the art of menstruation | artists (non-menstrual) | asbestos | belts | bidets | founder bio | Bly, Nellie | MUM board | books: menstruation and menopause (and reviews) | cats | company booklets for girls (mostly) directory | contraception and religion | costumes | menstrual cups | cup usage | dispensers | douches, pain, sprays | essay directory | extraction | facts-of-life booklets for girls | famous women in menstrual hygiene ads | FAQ | founder/director biography | gynecological topics by Dr. Soucasaux | humor | huts | links | masturbation | media coverage of MUM | menarche booklets for girls and parents | miscellaneous | museum future | Norwegian menstruation exhibit | odor | olor | pad directory | patent medicine | poetry directory | products, current | puberty booklets for girls and parents | religion | Religión y menstruación | your remedies for menstrual discomfort | menstrual products safety | science | Seguridad de productos para la menstruación | shame | slapping, menstrual | sponges | synchrony | tampon directory | early tampons | teen ads directory | tour of the former museum (video) | underpants & panties directory | videos, films directory | Words and expressions about menstruation | Would you stop menstruating if you could? | What did women do about menstruation in the past? | washable pads
Leer la versión en español de los siguientes temas: Anticoncepción y religión, Breve reseña - Olor - Religión y menstruación - Seguridad de productos para la menstruación.

 

Ad for Kotex pads
U.S.A., Modern Screen magazine, June 1962

Isn't she proper? He's on tenterhooks lusting - for the cup of coffee she's making him.

But she has something else on her mind that I'll explain when you look at the pictures.

Around this time Kotex - but especially Modess - made many ads featuring women with perfect hair and clothes and faces and almost always blue eyes - perfect, of course. Mainly to show that women could look good even while menstruating - if you were white. Other races would have to wait a few years to make an appearance. White perfection starred in the Are you in the know? series.

Below: Inside front cover.

Notice the tiny "person" right above the roses.

Our hostess stutters half loud, "I wonder if I put enough strychnine
in the alien's coffee. Why does he keep bringing her, er, him, um, it?"
Below: The alien to the left of the man.
Below: Front cover. The ad above is on the other side.

Mrs. Kennedy's life story was not complete, of course. Not only
was her husband murdered the next year, when this cover appeared
he would soon seduce Mimi Alford, a 19-year-old intern
in the White House. Over the next year he would often have her picked up and flown in from
 her college dorm in Connecticut when Jackie was out of town.
Jackie should have been happy that wasn't on any screen!

Funny she's even featured since she wasn't an actress - but she was much more.
And Grace Kelly had long since left Hollywood, bound for boredom in Monaco.
But I guess this isn't "You Have to Live in Hollywood Right Now Screen" magazine.

No, no, stop asking, I don't have any gossip about Liz Taylor
and Janet Leigh - but I know there's plenty!

© 2012 Harry Finley. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium without written permission of the author. Please report suspected violations to hfinley@mum.org