From the same company, tampons: Meds (U.S.A.
and elsewhere, box and tampon, 1967,
Personal Products Company) - Meds (box
& tampons, 1940s-1950s?)
- pamphlet
introducing Meds to the world (1930s) -
Meds box & tampons, 1970, New Zealand
- 1941 ad -
Personal Digest
leaflets, which sometimes have
information about Meds (1966-67) - 1967 ad -
undated instructions here and here. - Australian ad,
1950s
From
the same company, sanitary napkins
(pads):
Modess (Johnson
& Johnson, Personal Products Co.,
U.S.A.) 1927 Gilbreth
report to Johnson & Johnson about
Modess - newspaper ads 1927-28 - "Silent Purchase"
ad, June 1928 - ad, 1928 -
"Modernizing Mother" ads: #1, February
1929 ("Mother . .
. don't be quaint"); #3 April 1929
("Don't weaken,
Mother"); #5, June 1929 ("Never mind,
Mother, you'll learn") - ad about
concealing pad, 1930 - ad compared
with Kotex ad, 1931 - ad, 1931 - wrapped Modess pad
for dispenser, 1930s? - Ad, U.K., 1936
- True or False?
ad in The American Girl magazine,
January 1947 - actress Carol Lynley in
"How shall I tell my daughter?" booklet
ad (1955) - Australian
ad, 1957 - ad
(1956) with "Modess . . . . because" ad
incorporated into it - ad for
"Growing Up and Liking It" booklet
(1963, Modess) - - Modess
. . . . because ads (many dates) -
ad with baby, 1969: "She knows as much
about sanitary napkins as you do."
- French
ad, 1970s? - ad,
French, 1972, photo by David Hamilton -
Personal Digest
leaflets (7), 1966-67: describe
Modess products - How
Modess Sanitary Napkins Began:
excerpts from"A Company That Cares: One
Hundred Year Illustrated History of
Johnson and Johnson"
From the
same company, booklets for boys &
girls:
Boys: Have
you wondered what happens when girls
grow up? (complete
pamphlet, Personal Products Co.,
1973) Quick lessons for probably only
mildly interested boys.
Essence of
Womanhood (complete
booklet, 1959, Personal Products
Corp., Modess tampons, U.S.A.)
Growing Up
and Liking It (complete
booklets: 1944,
1949, 1957, 1963, 1964, 1970, 1972, 1976, 1978, 1991. The
Personal Products Company, U.S.A.) (many
covers,
1944-1991)
How shall I
tell my daughter? [How Shall I Tell My
Daughter? in the 1954 edition
& Daughter in
1969] (complete booklets, 1954, 1963, 1968, 1969, 1973, 1981, Personal
Products Co.) See covers of Modess
booklets. Excerpt
about how to fasten a pad to a belt and
about sanitary panties & a funny
story from the 1969 booklet.
Nancy's
Biggest Day at Camp (complete booklet,
1941, Modess menstrual pads, U.S.A.)
Nancy's biggest day was learning about
menstruation at summer camp, not having
her first period there unless the
company just didn't want to discuss
that. No discussion of tampons, which
Modess also made, probably because many
people thought they would turn a virgin
into a fallen wom-, er, girl, a problem
Tampax discussed in an ad. Black and
white. Generous gift from an
anonymous donor!
[The]
Periodic Cycle (complete booklet,
1938, The Personal Products Corp.,
U.S.A., maker of Modess pads) The
booklet states that this is for older
teenage girls, and is probably a
companion to What
a trained nurse wrote to her young
sister, below.
Sally and
Mary and Kate Wondered . . . (complete booklet,
cover,
1956, Personal Products Corp., U.S.A.)
Strictly
Feminine (complete booklet
with an actual letter from a mother to
her daughter's doctor - 1969, Personal
Products Co. [Modess], U.S.A.)
MORE
booklets, pads, tampons
|
The Museum of Menstruation and
Women's Health
Meds tampon
Newspaper ad, November
1969
Mademoiselle magazine
Modess -
this is a tampon of that brand -
reminds, er, older people and
those in the know
of the famous
Modess . . .
. because
pad campaign, a
masterpiece of restraint
and speechlessness.
Which
reminds me of when I
presented Delaney,
Lupton and Toth's book The
Curse, a famous
introduction to the
culture of menstruation,
to the college-age
female cashier at
Reiter's Book Store in
Washington, D.C., many
years ago.
She
studied the cover for
three moments, glanced
at me (a male), looked
at the book again,
opened her mouth to say
something but nothing
came out. Then, her
expression revealing
strain and restraint,
she turned to the cash
register and rang it up.
She never looked at me
after that first glance,
never said "Did you find
what you were looking
for?" maybe because she
didn't want to hear the
answer.
Ah, the lonely life of a
menstruation museum founder.
In the ad, "Why are some
tampons just chunks of
cotton?" challenges Tampax
at its very being.
The race to absorb as much
as possible led to the toxic
shock disaster of a
few years later.
And the headline sums up
what most women feel about
pads
and tampons
and sponges
and cups
and menstruation: JUST
GO AWAY!
Below:
The black & white ad
measures about 8 x 11"
(about 20.5 x 28.2 cm).
|
A Meds tampon, box and ad from 1967
- 1956
Modess flexible tampon ad
Sally
and Mary and Kate Wondered . .
. (complete
booklet, cover,
1956, Personal Products Corp.,
Modess, U.S.A.)
Strictly
Feminine (complete
booklet with an actual
letter from a mother to her
daughter's doctor - 1969,
Personal Products Co. [Modess],
U.S.A.)
Pamphlet
introducing Meds tampons to
the world (1930s), the
Modess tampon predecessor.
The pamphlet does NOT
introduce the cat
of the same name to the
world!
MORE
booklets,
pads, tampons
© 2011 Harry Finley. It is
illegal to reproduce or distribute
work on this Web site in any
manner or
medium without written permission
of the author. Please report
suspected violations to hfinley@mum.org
|
|