More from Modess: 1927
Gilbreth report
to Johnson & Johnson about Modess -
newspaper ads 1927-28
- "Silent Purchase"
ad, June 1928 - ad, 1928
- "Modernizing Mother" ads: #1, February
1929 ("Mother . . .
don't be quaint"); #3 April 1929 ("Don't weaken, Mother");
#5, June 1929 ("Never
mind, Mother, you'll learn") - ad about concealing
pad, 1930 - ad
compared with Kotex ad, 1931 - ad, 1931 - wrapped Modess pad
for dispenser, 1930s? - Ad, U.K., 1936 - True or False? ad
in The American Girl magazine, January 1947
- actress Carol
Lynley in "How shall I tell my
daughter?" booklet ad (1955) - Australian ad,
1957 - ad (1956)
with "Modess . . . . because" ad
incorporated into it - ad for "Growing Up
and Liking It" booklet (1963, Modess) - - Modess . . . . because
ads (many dates) - French
ad, 1970s? - ad,
French, 1972, photo by David Hamilton - Personal Digest
leaflets (7), 1966-67: describe Modess
products - How Modess
Sanitary Napkins Began: excerpts
from"A Company That Cares: One Hundred Year
Illustrated History of Johnson and Johnson"
|
MUSEUM OF MENSTRUATION AND WOMEN'S
HEALTH
Modess menstrual
napkin (pad) ad, 18 February 1933,
U.S.A.
"All right, Doubting Ladies ...
here's FREE proof"
Collier's magazine
Maybe in
keeping with the firm grip the Great
Depression had on the country in
1933, these women look middle class,
not the hoity-toity glamor dolls
of three years prior. Is it the same
woman reduced by hard times?
Kotex was queen at this time and for
ever after; that's the other
"well-known brand" in the text,
below.
Collier's,
by the way, published searing
articles on the unregulated
American drug industry that led to
the controls we have today.
More glamorous
Modess, more relaxed
Kotex.
I thank
the donor!
|
Below:
The black-and-white ad measures 10
3/4 x 13 15/16" (27.3 x 35.5 cm)
|
 |
Below:
I wonder if anybody ever asked the
clerk for a Demonstration Modess. I
can think of the
conversation.
|
 |
Below:
If you can read all the text in the
second dark band - good for you!
I can't.
|
|
More Modess:
Modess Personal
Digest leaflets (7), 1966-67: describe
Modess products -
True or False? ad in The American Girl
magazine, January 1947 -
actress Carol Lynley
in "How shall I tell my daughter?" booklet
ad (1955)
"Silent Purchase"
ad, June 1928
Many more pad ads
Tampon directory
- Panties directory
© 2013 Harry Finley. It is illegal to
reproduce or distribute any of the work on
this Web site
in any manner or medium without written
permission of the author. Please report
suspected
violations to hfinley@mum.org\
|