o.b. ads
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o.b. tampon ad,
probably about 2000
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| In a bind? Well, o.b. is for you! o.b. means "ohne Binde" in German, ohne meaning without. A confession: Binde kinda, sorta means bind but in this case in German - the 'pon originated in Germany - it means menstrual pad. You can maybe see a connection. So o.b. means without a pad. Here, meaning a tampon. Pretty neat, huh? In an ad in 1984, the company claimed that a German woman, Judith Esser, "designed" o.b., maybe the first commercial tampon originating in Europe and now of course it's everywhere. (Tampax probably was the first commercial tampon in Europe. See its Dutch ad from 1938.) Read
also
Margot van Mulken kindly sent me
this ad, one of scores, along with
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Below: The ad measures about 8 1/4 x 11 1/4" (21 x 28.6 cm).See a failed tampon from an
earlier America (around 1937) |
My translation: |
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In the last days of your period the loss of fluid decreases. [See remarks above left.] As a result the insertion and removal of a tampon is less comfortable. o.b. Comfort is for these days. Due to its more slender shape, silky covering and smaller end it's easier to insert and remove. So that you can also use tampons during the lighter days as well as on the other days of the month, and feel clean and at ease. "Have you tried it already for the lighter days?" o.b. Comfort Have any questions? Write: o.b. Advice Center [Almere is a city in the Netherlands] |
o.b. ads: German
(early 1950s) - German
(1970s) - German nude
(1970s) - French
(1989)
o.b. puberty booklet
(German, 1977)
What does o.b. mean?