Diapers compared to pads
in Italy and in Tampax ads.
See a Modess True or
False? ad in The American Girl magazine,
January 1947, and actress Carol
Lynley in "How Shall I Tell My Daughter"
booklet ad (1955) - Modess
. . . . because ads (many dates)
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Museum of Menstruation and
Women's Health
Always menstrual pads ad
Tina magazine, 1998, month unknown
The Netherlands
Slightly
irritated? Do you ever get
irritated enough to rip your head
off?
Actually, it looks as if an alien
is ripping its mask off. Does that
mean that girls - this is a magazine
for girls - are really aliens in
disguise? Like, that's a topic for
another site.
Earlier period ads have seldom if ever
been this dramatic. Usually they show subatomic discomfort - or nothing
obvious - or make
someone GAY!
The human right hand gripping her
hair: she wears what looks like a
wedding ring on her middle, not ring
finger. So chances are good she's not
married.
And that human hand connects to
a human arm in spite of the blue alien
chest. What I'm saying is: I can't
figure this out.
But the ad was not for me anyway.
Of course. It was for unmarried Dutch
teenage alien girls.
Margot van Mulken kindly sent me
this ad, one of scores, along with
many photocopies of Dutch ads, as part
of her research for her article "De
verpakking
van maandverband: De ontwikkeling van
retoriek in tijdschriftadvertenties"
(The Packaging of of Menstrual Pads:
The Development of Rhetoric in
Magazine Advertising) in Tidschift
voor Genderstudies (Journal of
Gender Studies),
2005-1.
See another
one she sent me, from
1998.
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Diapers compared to pads
in Italy and in Tampax ads.
Copyright 2015 Harry Finley
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