See some Kotex first-campaign ads: general discussion and
ad prototype - January
1921 - May 1921
- November
1921
See more Kotex items: First ad
(1921) - ad 1928 (Sears
and
Roebuck catalog) - Marjorie May's Twelfth
Birthday (booklet for girls, 1928,
Australian edition; there are many links
here to Kotex items) - 1920s booklet in
Spanish showing disposal
method - box
from about 1969 - Preparing
for
Womanhood (1920s, booklet for girls)
- "Are you in the
know?" ads (Kotex) (1949)(1953)(1964)(booklet, 1956) -
See more ads on the Ads
for Teenagers main page
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Two
ads for Kotex maxi and mini
menstrual pads, 1981, August
and ?, Mademoiselle and
unknown magazine,
U.S.A.
Headings:
If you almost had an
"accident" in the office [or
"with your maxi pad"] last
month, you're not alone...
Why do you think a company would tell a person's
story about an experience with a
product - here, a pad? Do
you find the story more believable
than the company's just saying, "Buy
our stuff because it's the best! And
cheap!"
Sometimes you see the story in the person's
handwriting as in a series
of Pursettes
ads, supposedly lending credibility
(the Pursettes company says at the
bottom of the page it has the letter
on file). The Pinkham company ran
into trouble when women writing for
help received letters with Mrs.
Pinkham's signature after
she was dead.
Both New
Freedom (sister of Kotex) and
Stayfree
(ditto to Modess) appeared about 10
years before this ad with a great
advance: no
belts! Belts
had bothered women for decades,
maybe centuries. Although women
could keep pads in place by other
means, belts were cheap and
didn't require special
underpants.
I thank a donor who wants to
remain anonymous for these ads!
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Below:
Both ads measure about 8 x 11" (20.3
x 27.9 cm). August,
1981, Mademoiselle magazine.
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Below:
1981, month and magazine unknown.
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See some
Kotex first-campaign ads:
general discussion
and ad prototype - January
1921 -
May 1921 - November 1921
- See more newspaper
ads for Kotex and other items
© 2014 Harry Finley. It is illegal to
reproduce or distribute any
of the work on this Web site in any manner
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