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Mimosept mini (Denmark) ad,
1970s?, Denmark 1972
Also from Mölnlycke: Libresse ad, Poland, ca. 1998 (translated) - ad, Dutch, 1998, showing red on a pad - Dutch bus-stop
ad in the town of Zwijndrecht, the Netherlands, where the contributor
lives, 2006 - telephone-booth ad in London, U.K.
- ad praising the men who helped Mølnlycke
reach second place in the Netherlands (1978) - booklet
describing pads, 2007, the Netherlands
o.b. tampon, originally from Hahn: German (1970s) - German (1972)
nude woman on bed - German nude (1970s) - French (1989) - folder,
Germany, early 1950s (tells what o.b. means!)
- Dutch, two ads from 1959 giving THEIR take on
what o.b. means, which was wrong - Dutch ads, 1962,
1967 - Belgian ad with
beach & bathing suits, 1980s? - American ad showing Judith
Esser, designer of the o.b. tampon, August, 1984 - o.b. puberty
booklets (excerpts): German, Dutch (2004) - o.b. actual tampons:
Switzerland (o.b.é.), 1970
Booklets menstrual hygiene companies made
for girls, women and teachers - patent medicine
- a list of books and articles about menstruation
See early tampons and a list of tampons on this site - at least the ones I've cataloged.
 
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Museum of Menstruation and Women's Health
Original museum - Museum future - Visit the museum comic strip
Mimosept pad ad, 1970s, West Germany
Brigitte magazine
The Dr. Hahn company that sold this product in Germany also made o.b. tampons before the American Johnson & Johnson
bought the tampon in the 1970s. Mölnlycke sold Mimosept in Scandinavia and the Netherlands
This magazine ad promoted the recently developed
adhesive pad, which supplanted the hated belt
and huge pad that encumbered women for probably
thousands of years in various manifestations.
An earlier Dutch ad compared
the new adhesive pad with the old belt-and-pad.
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Below: The ad measures 10 x 13 1/8"
(25.4 x 33.1 cm).
My translation of the large words:
Change to a pad that you don't have to fasten to anything.
My translation of the small text lies below the
enlarged bottom of the ad.
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Below: The lower text enlarged.
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My translation:
It's not only the fastening that can bother you on previous pads but
also the sanitary panties or the belt,
the unpleasant changing, the fear that something can show.
Now there's the new Mimosept Comfort, a pad that you don't have to fasten
to something [a little play on the German Binde, pad, and binden, to fasten].
It has a fine foam underside that clings to all panties. No belt that shows,
no clasps pinch or press you.
Like all Mimosept pads, the new Mimosept Comfort naturally has the especially
soft cotton covering.
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The pad nestles skin tight and sits [text missing]
In addition the cotton covering sees to it that the secretions [text missing]
spreads. Because it absorbs it on the spot in order to directly [text missing]
carry it to the"pillow" in the inner part of the pad. That way
the surface remains clean longer.
You can't move more securely and spontaneously with any other pad.
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More Mimosept
(Mimosept mini, Denmark) ad, 1970s?, also
Denmark 1972.
o.b. tampon, originally from Hahn: German (1970s) - German (1972)
nude woman on bed - German nude (1970s) - French (1989) - folder,
Germany, early 1950s (tells what o.b. means!)
- Dutch, two ads from 1959 giving THEIR take on
what o.b. means, which was wrong - Dutch ads, 1962,
1967 - Belgian ad with
beach & bathing suits, 1980s? - American ad showing Judith
Esser, designer of the o.b. tampon, August, 1984 - o.b. puberty
booklets (excerpts): German, Dutch (2004) - o.b. actual tampons:
Switzerland (o.b.é.), 1970
Also from Mölnlycke:
Libresse ad, Poland, ca. 1998 (translated)
- ad, Dutch, 1998, showing red on a pad -
Dutch bus-stop ad in the town of Zwijndrecht,
the Netherlands, where the contributor lives, 2006 - telephone-booth
ad in London, U.K. -
ad praising the men who helped Mølnlycke
reach second place in the Netherlands (1978) - booklet
describing pads, 2007, the Netherlands
Menstrual pads, towels, napkins on this site
© 2010-16 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any manner or medium
without written permission of the author. Please report suspected violations
to hfinley@mum.org
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