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Mimosept mini (Denmark) ad,
1970s?, Denmark 1972
Also from Mölnlycke: Libresse ad, Poland, ca. 1998 (translated) - ad, Dutch, 1998, showing red on a pad - Dutch bus-stop
ad in the town of Zwijndrecht, the Netherlands, where the contributor
lives, 2006 - telephone-booth ad in London, U.K.
- ad praising the men who helped Mølnlycke
reach second place in the Netherlands (1978) - booklet
describing pads, 2007, the Netherlands
o.b. tampon, originally from Hahn: German (1970s) - German (1972)
nude woman on bed - German nude (1970s) - French (1989) - folder,
Germany, early 1950s (tells what o.b. means!)
- Dutch, two ads from 1959 giving THEIR take on
what o.b. means, which was wrong - Dutch ads, 1962,
1967 - Belgian ad with
beach & bathing suits, 1980s? - American ad showing Judith
Esser, designer of the o.b. tampon, August, 1984 - o.b. puberty
booklets (excerpts): German, Dutch (2004) - o.b. actual tampons:
Switzerland (o.b.é.), 1970
Booklets menstrual hygiene companies made
for girls, women and teachers - patent medicine
- a list of books and articles about menstruation
See early tampons and a list of tampons on this site - at least the ones I've cataloged.
 
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Museum of Menstruation and Women's Health
Original museum - Museum future - Visit the museum comic strip
Mimosept pad ad, 1970s, West Germany
Brigitte magazine
In this second ad (first ad) Mimosept promotes its foam-underside pad that adheres to the panty without sticky adhesive, any grasping mechanism, or belt.
Both ads undoubtedly looked bold to peeking Americans of that era, exposing the breasts of the model.
The Dr. Hahn company that sold this product in Germany also made o.b. tampons before the American Johnson & Johnson
bought the tampon in the 1970s. Mölnlycke sold Mimosept in Scandinavia and the Netherlands
This magazine ad promoted the recently developed
adhesive pad, which supplanted the hated belt
and huge pad that encumbered women for probably
thousands of years in various manifestations.
An earlier Dutch ad compared
the new adhesive pad with the old belt-and-pad.
More sanitary panties.
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Below: The ad measures 10 x 13 1/8"
(25.4 x 33.1 cm).
My translation lies below the ad.
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 | My translation:
[large words over body] You can move almost as easily with this pad as with a tampon.
[small text] Many women have something against tampons. For others it's uncomfortable to wear a pad in a sanitary panty or with a belt.
Now there's Mimosept Comfort. A pad that you can wear almost as unobtrusively as a tampon.
In contrast to previous pads it's not bound to anything but simply placed into a panty. It adheres there with the whole surface of its fine foam underside. Because it's neither bound nor adhering with stickiness it's easy to change.
Like all Mimosept pads the new Mimosept Comfort has of course especially soft wadding.
The pad nestles to the skin and sits perfectly. And the wadding takes care that the secretions do not spread. Because it promptly absorbs it in order to lead it inside to the wadding. So the outer surface remains cleaner longer.
No other pad can promise more security and freedom of movement.
The new Mimosept Comfort.
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More Mimosept
(Mimosept mini, Denmark) ad, 1970s?, also
Denmark 1972.
o.b. tampon, originally from Hahn: German (1970s) - German (1972)
nude woman on bed - German nude (1970s) - French (1989) - folder,
Germany, early 1950s (tells what o.b. means!)
- Dutch, two ads from 1959 giving THEIR take on
what o.b. means, which was wrong - Dutch ads, 1962,
1967 - Belgian ad with
beach & bathing suits, 1980s? - American ad showing Judith
Esser, designer of the o.b. tampon, August, 1984 - o.b. puberty
booklets (excerpts): German, Dutch (2004) - o.b. actual tampons:
Switzerland (o.b.é.), 1970
Also from Mölnlycke:
Libresse ad, Poland, ca. 1998 (translated)
- ad, Dutch, 1998, showing red on a pad -
Dutch bus-stop ad in the town of Zwijndrecht,
the Netherlands, where the contributor lives, 2006 - telephone-booth
ad in London, U.K. -
ad praising the men who helped Mølnlycke
reach second place in the Netherlands (1978) - booklet
describing pads, 2007, the Netherlands
Menstrual pads, towels, napkins on this site
© 2010-16 Harry Finley. It is illegal to reproduce or distribute any
of the work on this Web site in any manner or medium
without written permission of the author. Please report suspected violations
to hfinley@mum.org
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