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Museum of Menstruation and
Women's health
Pursettes menstrual tampon ads,
In many magazines, U.S.A., September 1963,
during the reform of
civil rights in America
Introduction.
I thank Tambrands, the former
maker of Tampax, for donating to
this museum a file folder of
dozens of Pursettes and Modess
ads!
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Below:
Glamour magazine. Underlining
below and to the right apparently
emphasize points important to
competitor Tambrands, which owned
these ads. A Tampax hand underlined
and added her/his initials bottom
left. And used the now-rare typewriter to
show (bottom) where the ad came from -
with a type-over.
This ad does not follow the custom of
using the first letter(s) of the
magazine name in the box address. But
"Box B" is probably still a
reader-tracking device.
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Below:
Redbook magazine
White
clothing is famous in menstrual
product advertising to show how a
company's offering does not
leak and stain.
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© 2013 Harry Finley. It is illegal to
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