More white
ads.
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The Museum of Menstruation and
Women's Health
Tampona
menstrual tampon ads
and Kotex
Maxi pads showing
Fake
laughter and
White
clothes
Germany & U.S.A., 1980s
Laughing, smiling and wearing white
while menstruating don't necessarily
go together, which is why menstrual
products companies like them.
Below, laughs are last, smiles and
white are first.
More white
ads.
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Below:
When all eyes are on her crotch,
a woman's expression
is important.
If she were looking at you
the tone of the ad would change.
And she's calm.
The first text says "Tampona. The
good feeling of being
completely safe."
(Bella magazine, Germany,
date unknown but probably the
1980s)
Look
at the ad to the right!
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He
smirks, she's mortified and can't wait to get her check and
hide. Kotex
made a mistake
in this March,
1992 ad, below
(larger
version).
Sure, the
text says
nothing will
show - except,
well, you
know!
This is
not the "good
feeling" of the
ad at left.
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Left:
You didn't notice the splotch?
That's because there isn't one.
The company avoided the problem
of facial expression.
(January, 1982, Freundin
[girlfriend] magazine)
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Just for
laughs: Left:
Are the ladies laughing at
the text: "Tampona. Because we
know what we want."?
Or because she's about to
lose her top?
The left-side
woman's expression
shows the worst
sin of laughing in ads: excessive
faking and/or embarrassment
that you're doing this at all.
It's a generalized version
of the laugh of the
Kotex woman above and can appear
for any product.
(November, 1989, Freundin)
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© 2012 Harry Finley. It is illegal to
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