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Kotex menstrual pad ad, August 1921, Theatre Magazine, U.S.A.
Early Kotex ads - Kotex started advertising in 1921 - reflect the other
mostly attractive ads of the time, when non-photographic illustration was
king - er, queen. That era ended around the 1940s-50s.
The text never mentions menstruation or period or cycle, just "sanitary
pads," code enough to the buyer.
Before disposable pads - Kotex was not the first
but close to it - women used mostly washable
cloth pads, which was a problem when traveling, thus the theme of the
text. But some women probably used nothing (read about that).
Commercial tampons didn't appear until the early 1930s (example).
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copyright 2006 Harry Finley
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